Meta & Google Ads For Tiny Home Builders | Not So Tiny Marketing
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Follow Up Faster. Qualify Better. Sell More Tiny Homes

Meta & Google Ads For Tiny Home Builders

More Of The Right Buyers. Less Wasted Ad Spend.

You don’t need more clicks. You need more people who are actually looking for a tiny home, modular home, park model or prefab solution and are ready to take the next step.

Not So Tiny Marketing helps tiny home builders use Meta and Google Ads to get in front of more of the right buyers, generate more qualified inquiries and get more from the marketing budget you’re already spending.

More visibility. Better inquiries. A clearer path from ad to sale.

Get Help With My Ads Read The FAQs

Running Ads Is Easy. Running Ads That Actually Help Sell Homes Is Different.

Meta will happily take your money.

So will Google.

The hard part is making sure the people clicking are the people you actually want to speak with.

Because a campaign can look busy on paper and still produce very little that your sales team wants.

Plenty of clicks.

Plenty of traffic.

Plenty of “leads.”

Then you look closer and find:

  • People who thought your homes cost $30,000
  • Inquiries from outside your service area
  • People with no land and no realistic plan
  • Leads who never answer the phone
  • Form fills with almost no buying intent
  • Search traffic that had nothing to do with actually buying a home

That’s not a lead generation strategy.

That’s an expensive collection of names.

Start With The Buyer

We Build Campaigns Around The Buyer You Actually Want

Before we worry about ads, creative or keywords, we work out who you actually want more of.

That might include buyers who:

  • Already own land
  • Are actively looking for land
  • Understand the realistic price range of your homes
  • Are within your delivery or service area
  • Are looking for a specific type of home
  • Have a realistic buying timeframe
  • Want to book an inspection, consultation or design session
  • Are far enough into their research to have a meaningful sales conversation

Then we build the advertising around that.

Two Platforms. Two Different Jobs.

Meta helps create demand. Google helps capture it.

Meta Ads

Get In Front Of Buyers Before They Start Comparing Every Builder In Google.

Meta is particularly useful when the buyer knows they want something different but hasn’t necessarily decided exactly what they’re buying yet.

A beautiful tiny home can stop the scroll. But pretty pictures alone aren’t a strategy.

We use Meta Ads to introduce the right people to your homes, give them a reason to pay attention and move them toward the next step.

That can include campaigns for:

  • Specific tiny home models
  • Display home visits
  • Open days
  • New model launches
  • Price guides
  • Floor plans
  • Brochures
  • Landowner campaigns
  • Downsizer campaigns
  • Investor or accommodation opportunities
  • Consultation bookings
  • Remarketing to previous website visitors and inquiries

We handle:

  • Campaign strategy
  • Audience development
  • Ad account setup and structure
  • Creative direction
  • Ad copy
  • Testing
  • Retargeting
  • Tracking
  • Ongoing optimization
  • Performance analysis

Google Ads

Be There When Someone Is Already Looking.

When someone searches:

  • tiny homes for sale near me
  • 2 bedroom tiny home
  • modular homes Texas
  • tiny home builders
  • ADU alternatives
  • prefab homes delivered

they’re telling you something very useful.

They’re looking.

The job is making sure you show up for the searches that matter without burning budget on the ones that don’t.

We handle:

  • Google Search campaigns
  • Keyword research
  • Negative keyword management
  • Campaign structure
  • Location targeting
  • Ad copy
  • Conversion tracking
  • Landing page recommendations
  • Search term analysis
  • Bid and budget optimization
  • Remarketing where appropriate
  • Ongoing performance management

Meta Or Google?

Usually, The Better Question Is: Where Is Your Buyer Right Now?

Google Ads are strongest when people already know what they want and are actively searching for it.

Meta Ads are strongest when you need to get the right home, message or opportunity in front of someone before they go searching.

For many builders, the strongest strategy uses both.

  1. Google Captures Existing Demand

    Show up when buyers are already searching for what you build.

  2. Meta Creates And Nurtures Demand

    Put the right home in front of the right people before they start comparing builders.

  3. Remarketing Keeps You In Front

    Stay visible to people who aren’t ready to make a $100,000+ decision after one website visit.

We Don’t Optimize For Cheap Leads. We Optimize For Leads Worth Having.

A $25 lead isn’t a bargain if nobody wants to call them.

And a $150 lead isn’t necessarily expensive if that person owns land, understands your pricing and wants to speak with your team.

That’s why we look beyond the headline cost per lead. We want to know:

  • Which campaigns produce genuine inquiries?
  • Which ads produce conversations?
  • Which keywords produce buyers rather than browsers?
  • Which models attract the strongest interest?
  • Which leads progress to appointments?
  • Which campaigns generate opportunities your sales team actually wants?

Because the cheapest lead is not always the best lead.

This Is Where We’re Different

And We Pay Attention To What Happens After The Click

Most ad agencies stop at the lead. We don’t.

Because there’s not much point spending thousands of dollars getting someone to your website if they can’t get a quick answer, their call goes to voicemail, they fill out a form and wait until tomorrow, or nobody follows up properly.

That’s why our paid advertising can work alongside:

Tiny Home Sales Concierge

Turn website visitors into conversations while they’re still on your site.

Learn more →

Tiny Home Answer Anytime

Answer inbound calls when your team can’t.

Learn more →

Tiny Home Sales Recovery

Go back through past inquiries and find the people who may still be looking.

Learn more →

The ad gets the attention.

What happens next determines whether that attention turns into an opportunity.

We’d Rather Fix A Leaky Funnel Than Pour More Money Into It

Sometimes the answer is more ad spend. Sometimes it isn’t.

If your campaigns are already generating enough interest but those inquiries aren’t being answered, qualified or followed up properly, spending another $5,000 on ads may simply create another $5,000 worth of opportunities to lose.

We look at the whole journey:

  1. Ad
  2. Website
  3. Inquiry
  4. Conversation
  5. Qualification
  6. Next Step

Then we work out where the problem actually is.

Paid Ads Without The Agency Theatre

You don’t need a 48-page report full of charts nobody reads. You need to know:

  • What did we spend?
  • What did it produce?
  • What’s working?
  • What isn’t?
  • What are we changing next?

That’s how we approach reporting.

Clear numbers. Clear decisions.

No hiding behind impressions, reach and clicks when the inquiries aren’t good enough.

Who This Is For

Built For Established Builders Ready For More Inquiries

Our Meta and Google Ads service is designed for established tiny home, modular, prefab and park model builders who:

  • Have a real product ready to sell
  • Have realistic pricing
  • Have a functioning website
  • Have capacity for more inquiries
  • Know the areas they can service
  • Have someone able to handle qualified sales conversations
  • Are prepared to invest consistently rather than run ads for a week and hope for the best

It’s probably not the right fit if you’re still figuring out what you sell, haven’t established your pricing or don’t yet have a reliable way to handle incoming inquiries.

Your Ads Aren’t Being Handed To Someone Learning On Your Budget

Not So Tiny Marketing brings more than a decade of hands-on paid advertising experience across Meta and Google, from smaller growth campaigns through to accounts spending hundreds of thousands of dollars per month.

We’ve worked across lead generation, ecommerce, webinars, local businesses and high-consideration purchases. And we bring that experience to a market where one good inquiry can be worth substantially more than a hundred cheap form fills.

Pricing

Meta + Google Ads Management

Includes campaign management across both Meta and Google Ads, rather than a separate management fee for each platform.

Advertising spend is paid directly to Meta and Google from your own ad accounts and is separate from our management fees.

One-time setup$1,500
Monthly management$997/month
Recommended minimum ad spend$100/day

No lock-in contract. Cancel anytime.

Get Help With My Ads

Frequently Asked Questions

How much does Meta & Google Ads management cost?

Our Meta & Google Ads service is:

$1,500 one-time setup

Then $997/month

That includes management of advertising across both Meta and Google, rather than charging a separate management fee for each platform.

Your advertising spend is paid directly to Meta and Google and is separate from our management fee.

How much should I budget for advertising?

We recommend a minimum combined advertising budget of $100 per day.

That gives us enough room to generate meaningful data, test campaigns and optimize across Meta and Google without spreading the budget too thin.

Depending on your market, location, price point and growth goals, we may recommend a higher budget.

Is the $100 per day split between Meta and Google?

Not necessarily.

We don’t believe in automatically splitting the budget 50/50.

The allocation should depend on where the best opportunities are.

For example, Google may receive more budget when there is strong search demand in your market, while Meta may receive more when we’re successfully generating demand for particular models or offers.

We adjust the mix based on performance rather than an arbitrary percentage.

Do I pay the advertising budget to Not So Tiny Marketing?

No.

Your advertising spend is paid directly from your business to Meta and Google through your own advertising accounts.

Our $997/month fee is for strategy, management, optimization and ongoing campaign work.

What is included in the $1,500 setup fee?

The setup fee covers the initial work required to build the advertising system properly.

Depending on your existing setup, this can include:

  • Review of your current Meta and Google advertising
  • Campaign strategy
  • Account and campaign structure
  • Audience and keyword research
  • Conversion tracking review
  • Meta Pixel and conversion setup where required
  • Google conversion tracking where required
  • Initial campaign builds
  • Ad copy
  • Creative direction
  • Retargeting setup
  • Location targeting
  • Negative keyword development
  • Initial testing strategy

If you already have campaigns running, we’ll review what exists before deciding what should be kept, changed or rebuilt.

What does the $997 monthly management include?

Ongoing management includes both Meta and Google Ads.

We monitor and work on areas such as:

  • Campaign performance
  • Budget allocation
  • Audience performance
  • Search terms
  • Keywords
  • Negative keywords
  • Ad performance
  • Creative performance
  • Cost per inquiry
  • Lead quality
  • Conversion tracking
  • Retargeting
  • New tests
  • Campaign optimization

The goal isn’t simply to keep campaigns switched on.

It’s to continually identify what is producing useful sales opportunities and what is wasting budget.

Do you create the ads as well?

Yes.

We handle the advertising strategy and ad copy and provide direction around the creative required for the campaigns.

Where we can work with existing photos, videos and assets from your business, we will.

For tiny home builders in particular, your actual homes are usually your strongest creative asset. We would much rather advertise a beautiful home you actually build than fill your campaigns with generic stock imagery.

Do I need professional videos?

No.

Professional content can certainly be useful, but it isn’t a requirement.

Photos, walkthroughs, customer videos, build footage, phone videos, display-home footage and existing social content can all potentially be used.

In many cases, advertising that feels natural and genuine can outperform something that looks like an expensive television commercial.

Do you guarantee a certain number of leads?

No.

We don’t guarantee a particular number of leads, sales or cost per inquiry.

Advertising performance depends on factors including your market, product, pricing, location, competition, website, offer, sales process and advertising budget.

What we can do is measure what is happening, identify what is working and continually improve the campaigns based on real data.

How quickly will we start getting leads?

Campaigns can begin generating inquiries quickly, but that doesn’t mean we judge success after a few days.

New campaigns need enough data to show us which audiences, keywords, ads and offers are producing the strongest opportunities.

We’re looking for sustainable performance, not one lucky week.

Do you optimize for the cheapest lead?

No.

We care about the right lead, not simply the cheapest lead.

A cheap inquiry from someone outside your delivery area with no realistic budget isn’t particularly useful.

We would rather generate inquiries from people who are genuinely considering a tiny or modular home and have the potential to become a customer.

Can you tell whether the leads are actually good?

That’s an important part of the process.

Ad platforms can tell us who clicked and converted, but the real question is what happened afterwards.

Where the right tracking and sales feedback are available, we want to understand which campaigns are producing:

  • Genuine buyer inquiries
  • Qualified conversations
  • Appointments
  • Display-home visits
  • Quotes
  • Sales opportunities

That information helps us optimize toward more of the people your sales team actually wants to speak with.

Do I need to use both Meta and Google?

Our service includes both because they do different jobs.

Google helps capture people who are already actively searching.

Meta can put your homes in front of potential buyers before they begin actively comparing builders.

Using both also gives us more flexibility. We can shift budget and focus depending on what is working in your market.

What happens if one platform performs much better than the other?

We follow the data.

You’re not paying us to make Meta and Google receive equal attention simply because both logos are on the page.

If Google is producing excellent inquiries, we may recommend putting more budget there.

If Meta is outperforming it, we can lean harder into Meta.

The purpose is to generate better opportunities, not maintain an artificial 50/50 split.

Can you work with our existing Meta and Google accounts?

Yes.

In most cases, we prefer to work within advertising accounts owned by your business.

We’ll review your existing campaigns, tracking and historical performance before deciding what needs to change.

That also means the advertising history and data remain with your business.

What if we’ve already run ads and they didn’t work?

That doesn’t automatically mean paid advertising won’t work for your business.

We’d want to look at:

  • What was being advertised
  • Who saw the ads
  • What keywords were targeted
  • What the ads promised
  • Where the traffic was sent
  • What counted as a conversion
  • What happened after the inquiry
  • Whether the leads were actually qualified

Sometimes the problem is the advertising.

Sometimes it’s the landing page.

Sometimes it’s the offer.

And sometimes the ads generated perfectly reasonable opportunities that were lost during follow-up.

We want to know which problem we’re actually fixing.

Do I need a special landing page?

Not always.

If your existing website has strong model pages, clear pricing guidance, good imagery and a clear next step, we may be able to use it.

If the page is likely to hurt campaign performance, we’ll tell you.

There’s little point paying for traffic and knowingly sending it somewhere that makes it harder for the visitor to inquire.

Can this work with Answer Anytime and Sales Concierge?

Yes, and this is where the Not So Tiny Marketing services can work particularly well together.

Meta and Google Ads bring potential buyers to you.

Sales Concierge helps website visitors get answers and move into a conversation.

Answer Anytime helps when those prospects pick up the phone and your team can’t answer.

Sales Recovery helps reconnect with previous inquiries that didn’t buy the first time.

You don’t have to use all of them, but they are designed to solve different parts of the same customer journey.

Is there a lock-in contract?

No lock-in contract. Cancel anytime.

We’d rather keep working together because the campaigns are producing value than because you’re trapped in a long-term agreement.

You’ve Already Got Enough Competition For Attention. Don’t Waste The Attention You Pay For.

Meta and Google can put your homes in front of thousands of potential buyers. The strategy is making sure the right ones notice, click and take the next step.

And then making sure somebody is there when they do.

Follow Up Faster. Qualify Better. Sell More Tiny Homes.

Get Help With Meta & Google Ads